An Increased Liking for an Unfamiliar Stimulus Following Repeated Experience

question 148

Multiple Choice

An increased liking for an unfamiliar stimulus following repeated experience with it is known as

• A) the self-fulfilling prophecy.
• B) companionate love.
• C) the mere exposure effect.
• D) mirror-image perceptions.

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Definitions:

Elaboration Likelihood Model

A theory in social psychology that explains different ways of processing stimuli, why and when they will lead to attitude change.

Counter-Arguments

Arguments presented to oppose or refute another argument or position, often used in debate or in the formulation of academic papers.

Persuasiveness

The ability to convince others to change their attitudes, beliefs, or actions through argumentation or appeal.

Humour In Advertising

The use of humor in marketing communications to capture attention, enhance recall, and positively influence purchase intentions.