Philip Zimbardo Devised a Simulated Prison and Randomly Assigned College

question 29

Multiple Choice

Philip Zimbardo devised a simulated prison and randomly assigned college students to serve as prisoners or guards.This experiment best illustrated the impact of

• A) cognitive dissonance.
• B) peripheral route persuasion.
• C) attributions.
• D) role playing on attitudes.

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Definitions:

Selective Retention

The process by which individuals remember information that is consistent with their beliefs and attitudes, while forgetting or ignoring contradictory information.

Point-Of-Purchase Displays

In-store advertising or marketing materials positioned at retail checkout areas or other point-of-sale locations to encourage impulse purchases or inform customers about products.

End-Aisle Displays

Promotional displays located at the end of store aisles, used to catch shoppers' attention and promote products, often accompanied by special offers.

Extended Service Warranties

Additional coverage that consumers can purchase to extend the warranty period of a product, providing longer protection against defects or failures.