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An understanding of how stress affects our resistance to disease is the central focus of the field of
Mass Market Targeting
A marketing strategy aimed at appealing to a wide, general audience without segmenting it into smaller groups.
Multiple Marketing Programs
The use of various marketing strategies and campaigns simultaneously to target different market segments or achieve different objectives.
Consumer Buying Process
The steps a consumer goes through when deciding to purchase a product or service, typically including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
Unsatisfied Needs
Desires or requirements of consumers that have not been met or addressed by available products or services.
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