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Online Focus Groups
Group discussions conducted over the internet to gather qualitative data and insights from participants.
Jakobson's Semiotic
Roman Jakobson's theory related to the study of signs and symbols, focusing on their role in communication processes.
Conative Function
One of Jakobson’s semiotic functions. Establishes the sender’s expectations of the receiver or what the receiver is expected to do as a result of receiving the message.
Sender's Expectations
Sender's expectations refer to the anticipations or assumptions held by the initiator of a communication about how the message will be received and understood by others.
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