Every Twenty-Fifth Person Who Subscribed to a Weekly News Magazine

question 217

Multiple Choice

Every twenty-fifth person who subscribed to a weekly news magazine was contacted by market researchers to complete a survey of opinions regarding the magazine's contents.The researchers were applying the technique known as

• A) naturalistic observation.
• B) the double-blind procedure.
• C) random sampling.
• D) replication.

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Definitions:

Domestic Firm

A company that operates within the borders of its home country, as opposed to internationally.

Overseas Markets

Foreign sectors where goods, services, and investments cross national borders for trade.

Multidomestic Corporations

Companies that operate in multiple countries, adapting their products and practices to each local market.

Independent Companies

Businesses that operate on their own, without being controlled by or affiliated with a larger conglomerate or parent company.