Which Promotion Exemplifies the Use of a Variable-Ratio Schedule of Reinforcement

question 87

Multiple Choice

Which promotion exemplifies the use of a variable-ratio schedule of reinforcement?

• A) Every now and then,a café announces a two-for-one deal.
• B) A café offers its customers a punch card.Each time the patron purchases a beverage,a hole is punched; when ten holes have been punched,he or she receives a free beverage.
• C) A café prints "You are a winner" on a random one-twelfth of its coffee lids; patrons receiving such a lid can redeem it for a free beverage.
• D) A café offers a two-for-one deal from 5 a.m.to 6 a.m.on Monday mornings.

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Definitions:

Source Factors

Characteristics of the communicator or source of information that affect the persuasiveness or effectiveness of the communication.

Mechanic

A skilled worker who repairs and maintains machinery, vehicles, or other mechanical equipment.

Drunk Driving

The act of operating a motor vehicle while under the influence of alcohol, which impairs cognitive and motor skills.

Persuasion

The act of convincing others to change their attitudes, beliefs, or behaviors through argument, appeal, or explanation.