An Ad Agency Creates Two Ads for a Particular Car

question 48

Multiple Choice

An ad agency creates two ads for a particular car. One stresses the car's safety and gas mileage; the other simply shows how fun it is to drive. The first ad relies on the _____route to persuasion; the second, on the ____ route.

• A)central; peripheral
• B)peripheral; central
• C)primary; secondary
• D)secondary; primary

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Definitions:

Elderly

Refers to individuals who are significantly beyond the average age of retirement, typically past the age of 65.

Suicide Rate

The frequency of suicides in a given population over a specified period of time, often expressed per 100,000 individuals per year.

American Indians

Indigenous peoples of the United States, also known as Native Americans, with distinct cultures, languages, and historical backgrounds.

Non-Hispanic White

Refers to individuals who identify as white but do not have a Hispanic or Latino background, used in demographic contexts.