If You Have One Advertisement That Will Likely Be Heard

question 101

Multiple Choice

If you have one advertisement that will likely be heard by people who are very interested in a product,and another advertisement that will likely reach people less interested in the product,which ad or ads should rely on the central route and which ad or ads should rely on the peripheral route?

• A) The ad being heard by people interested in the topic should rely on the central route,the ad being heard by people who are not interested in the produce should rely on the peripheral route.
• B) The ad being heard by people interested in the topic should rely on the peripheral route,the ad being heard by people who are not interested in the produce should rely on the central route.
• C) Both ads should rely on the peripheral route.
• D) Both ads should rely on the central route.

---

Definitions:

Unearned Revenue

Money received by a company for goods or services yet to be delivered or performed, recognized as a liability.

Season Tickets

Prepaid tickets allowing entry to a series of events, typically for sports or theatrical seasons, offering a discount over purchasing individually.

Magazine Subscriptions

Recurring payments made by the readers to receive periodic publications over a specific period of time.

Supplies Expense

The cost associated with the consumption of supplies used in the operation of a business.