Examlex
The peripheral route to persuasion involves a focus on the content of a message.
Traditional Gender Roles
Socially and culturally defined prescriptions and beliefs about the behavior and emotions of men and women.
Gender Roles
Societal norms dictating the types of behaviors which are generally considered acceptable, appropriate, or desirable for people based on their actual or perceived sex or gender.
Cultural Stereotypes
Oversimplified and generalized views held about a particular group of people or culture, often without personal experience or knowledge.
Gender Identity
Knowledge that one is female or male. Also, the name of the first stage in Kohlberg’s cognitive-developmental theory of the assumption of gender roles.
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Q216: Behavior therapists often treat phobias by using:<br>A)