An Advertisement Touts the Muscle-Building Benefits of a New Herbal

question 211

Multiple Choice

An advertisement touts the muscle-building benefits of a new herbal supplement.Before she purchases the supplement,Jana investigates the credentials of the individuals testifying to its benefits and does research on the company that manufactures the supplement.She also searches the scientific literature for any controlled research that might attest to the action of the supplement.Jana is engaging in _____ thinking.

• A) logical
• B) analytical
• C) high-level
• D) critical

Recognize the implications and regulations under the Fair Credit Reporting Act.

Understand the prohibitions under the Equal Credit Opportunity Act against discriminatory lending practices.

Know the consumer rights and creditor limitations under the Fair Credit Billing Act.

Understand the liability and consumer rights in case of unauthorized credit card charges.

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Definitions:

AIDA Plan

A marketing strategy that stands for Attention, Interest, Desire, and Action, guiding advertisers in capturing the audience's journey from awareness to purchase.

Product Benefit

refers to the advantage or positive outcome that users gain from using a product.

FTC Guidelines

Rules or regulations issued by the Federal Trade Commission that govern the conduct of business and advertising practices in the United States to protect consumers.

Promotional Communication

Promotional communication involves messages that are intended to inform, persuade, or remind audiences about products, services, or ideas through various media channels.