Examlex
For mathematical convenience,assuming that people are fully rational and self-interested
Market Segments
The process of dividing a broad target market into smaller, more homogeneous groups of customers with similar needs, characteristics, or behaviors.
Consumer Price Points
Predetermined prices at which customers are willing to buy a product or service.
Inter-consumer Communication
The exchange of information, perceptions, and opinions between customers, often influencing purchasing decisions and brand perceptions.
Innovative New Products
Refers to products that introduce unique features, benefits, or technological advancements, distinguishing them from existing offerings in the market.
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