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Suppose 5,000 students were split into two groups of 2,500.Both groups were first presented with an image of a new high-end pair of shoes produced by UGG,a footwear company.
The first group was given the following statement and then asked the following question: "The normal retail price of these shoes is $200.Would you be willing to pay $125 for them?"
The second group was given the following statement and then asked the following question: "The normal retail price of these shoes is $450.Would you be willing to pay $125 for them?"
Suppose that 13 percent of the students in the first group answered yes and that 63 percent of the students in the second group answered yes.It is likely that more students in the second group were willing to pay $125 for the pair of shoes because they were told the normal price was much higher.This is an example of a ________ effect in decision-making.
Phallic
Pertains to the third stage in Freud's psychosexual development theory, focusing on the pleasure center around the genital area during the ages of 3 to 6 years.
Anal Character
A term from psychoanalytic theory referring to a personality type resulting from a fixation at the anal stage of development, characterized by orderliness, stubbornness, and a focus on control.
Oral Character
A personality type in psychoanalytic theory associated with issues in the oral stage of development, such as dependency.
Phallic Stage
In psychoanalytic theory, the stage of psychosexual development from about 4 to 7 years of age in which the physical focus of the libido is the penis (for boys) and its absence (for girls).
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