Google and Yahoo! Are Two Large Search Engine Companies

question 37

Essay

Google and Yahoo! are two large search engine companies.Combined,these companies control a large market share in the search engine industry.Both companies currently advertise their search engines on television,and each company earns a profit of $550 million.If both companies were to stop advertising on television,each would earn a profit of $600 million.If only one company were to stop advertising on television and the other company continued to do so,the company that stopped advertising would earn a profit of $200 million and the company that continued to advertise would earn a profit of $800 million.
Assume this is a simultaneous-move game where Google and Yahoo! choose to advertise or choose not to advertise,and Google and Yahoo! cannot collude.Explain the process of finding Google's dominant strategy.

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Definitions:

Par Value

The nominal or face value of a stock or bond, as stated by the issuing company.

Prior Period Adjustment

Adjustments made to amend previously issued financial statements for errors or changes in accounting principles.

Depreciation Expense

The systematic allocation of the cost of tangible assets over their useful lives, reflecting wear and tear or obsolescence.

Loss Recognition

The accounting principle of acknowledging and recording a loss in the financial statements when it is realized or when there is no longer any doubt about its occurrence.