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Despite the gain from higher profits,firms are not always able to price discriminate because
Cash Equivalents
Investments of a short duration that are highly liquid, easily converted into precise cash amounts, and carry a minimal risk of fluctuating in value.
Trading Securities
Financial assets bought and sold for short-term profit, often including stocks and bonds.
Fair Market Value
The price that property would sell for on the open market between an informed and willing buyer and seller.
Cost
The amount of money that is incurred in the production of goods or in providing services, which may include expenses related to materials, labor, and overhead.
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