Consider the Following Scenario to Answer the Following Questions: EJH

question 116

Multiple Choice

Consider the following scenario to answer the following questions: EJH Cinemas,a movie theater next to your university,attracts two types of customers-those who are associated with the university (students,faculty,and staff) and locals who live in the surrounding area.There are 10,000 university customers interested in purchasing movie tickets from EJH Cinemas,with a maximum willingness to pay of $7 per ticket.There are 20,000 local customers interested in purchasing tickets,with a maximum willingness to pay of $9 per ticket.The movie theater incurs a constant marginal cost of $4 per ticket.For simplicity,assume each customer purchases,at most,one ticket.
-If EJH Cinemas decides to practice price discrimination,charging $9 for a standard ticket available to everyone,but only $7 for a ticket if you show your university identification (students,faculty,and staff) ,what will be the amount of consumer surplus?

• A) $0
• B) $5,000
• C) $15,000
• D) $20,000
• E) $25,000

Comprehend how technological advancements and innovation influence pricing strategies.

Examine the role of competition and market dominance on pricing policies.

Understand the significance of initial pricing decisions and their long-term impact on market positioning.

Evaluate the effects of digital distribution on pricing strategies and practices.

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Definitions:

Common Stock Subscribed

Common stock subscribed refers to shares that investors have committed to purchase but have not yet been issued by the company.

Par Value

The nominal or face value of a bond, stock, or coupon as stated by the issuer.

Preferred Stock

A class of ownership in a corporation with a specified dividend that must be paid out before dividends to common stockholders.

Common Stock

A type of equity ownership in a corporation, representing a claim on a portion of the profits and assets.