The Local Coffee Shop,Latté Café,has a Frequent-Buyer Program That Offers

question 51

Multiple Choice

The local coffee shop,Latté Café,has a frequent-buyer program that offers a 5 percent discount to customers who "like" its business page on Facebook.This allows the firm to price discriminate because

• A) everyone will now know where to go for the best coffee in town.
• B) increasing its customer base lowers prices for all consumers.
• C) customers who are sensitive to price will take the time to go to the website.
• D) only java-obsessed customers are eligible for the discount.
• E) price-conscious customers are usually unwilling to sign up for discounts.

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Definitions:

Semantically Related Thoughts

Ideas or concepts that are connected or associated with each other through their meanings.

Institutionalised Aggression

Aggression that is given formal or informal recognition and social legitimacy by being incorporated into rules and norms.

Formal Recognition

The official acknowledgment or validation of an individual's or entity's status, achievements, or qualifications.

Social Legitimacy

The perception or belief that an entity, action, or decision is appropriate and acceptable within a social context.