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Market failure occurs
Letter of Transmittal
A document that accompanies a report or other materials, explaining the context or purpose of the document being sent.
Descriptive Synopsis
A brief summary that provides a detailed description of a work's content, style, and characters.
Indirect Approach
A communication strategy where the main point or message is not directly stated at the beginning but revealed through subsequent discussion.
RFP
Request for Proposal; a document that a company or organization posts to elicit bids from potential vendors for a desired project or purchase.
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