The Opportunity Cost of a Purchase Is

question 42

Multiple Choice

The opportunity cost of a purchase is

• A) zero if the item is what someone wants most.
• B) always equal to the selling price of what someone purchased.
• C) always greater for people who are out of work than for people who are working.
• D) the alternative good or service that one sacrifices because a different good was purchased.
• E) the lowest possible price.

---

Definitions:

Multi-segment

A marketing strategy that targets more than one customer segment, acknowledging that different segments have different needs and wants.

Segment Descriptors

Attributes or characteristics used to define and differentiate subsets of a market or population.

Market Segmentation

The practice of dividing a target market into approachable groups based on characteristics like demographics, needs, priorities, common interests, and other psychographic or behavioral criteria.

Segmented Marketing

The practice of dividing a broad market into distinct subsets of consumers with common needs or characteristics and designing strategies specifically for them.