Which of the Following Statements Regarding the Process of Standardization

question 333

Multiple Choice

Which of the following statements regarding the process of standardization is most accurate?

• A)It involves determining how consistent a test is and whether it actually measures what it is supposed to measure.
• B)It involves creating well-controlled testing conditions and determining the consistency of a test.
• C)It involves judging if a test actually measures what it is supposed to and determination of norms.
• D)It involves creating well-controlled testing conditions and determination of norms.

---

Definitions:

Market Segments

Subsets of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities like needs, characteristics, or behaviors.

Excessive Costs

Costs that exceed the expected or budgeted amount, often leading to financial strain for a business.

Segmentation Variables

Criteria used to divide a market into smaller segments, based on characteristics such as demographics, psychographics, geography, or behavior.

Market-product Grid

A matrix used to analyze and display the relationship between different markets and products, identifying opportunities.