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George Sperling attempted to assess the duration of iconic memory by
Limited-Service Agency
A type of agency that offers a restricted range of services, typically specializing in one aspect of advertising or marketing.
Social Media Strategies
Planned approaches to using social media platforms effectively for marketing, communication, or branding purposes.
Pulse Scheduling
A marketing strategy that alternates periods of advertising intensity with periods of no advertising.
Theater Test
An experimental marketing technique where new products, ads, or services are presented to an audience in a controlled environment to gauge reactions.
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