DrTreadwell Is Designing a Study to Test the Effectiveness of a New

question 53

Multiple Choice

Dr.Treadwell is designing a study to test the effectiveness of a new memory enhancement technique.He has two research assistants who will be carrying out the research for him and because he is curious,he tells one of the research assistants to expect the technique to significantly improve memory while he tells the other assistant to expect only a moderate improvement.Neither research assistant mentions their expectations to the participants.After the study has been completed,Dr.Treadwell notices that each research assistant obtained results consistent with what they had been led to expect.Participants who had the first research assistant actually showed a significant improvement in memory while participants who had the second research assistant only showed a moderate improvement.This result is most likely an example of:

• A)the placebo effect.
• B)demand characteristics.
• C)experimenter expectancy effects.
• D)the double-blind procedure.

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Definitions:

Freight-In

The cost associated with transporting goods to a company's location, which is typically included in the inventory cost of the purchased goods.

Single-Step Format

In accounting, a method of income statement preparation where expenses are subtracted from revenues in a single step to calculate net income.

Pretax Income

The income earned by a business before tax is deducted.

Extraordinary Loss

A loss resulting from events that are both unusual and infrequent in nature, not expected to recur in the foreseeable future.