Examlex
All other things being equal,a simpler theory is considered to be better than a more complex theory.
Perceptual Marketing
Marketing strategies that focus on influencing consumers’ perceptions and attitudes towards a product or brand rather than its actual attributes.
Social Responsibility
The obligation of individuals, organizations, and businesses to act for the benefit of society at large, emphasizing ethical behavior and actions that contribute positively to the community.
Marketing Ethics
Principles and standards that guide behavior and decisions in marketing to ensure fairness, honesty, and respect for consumers and society.
Commoditization
The process in which goods or services become interchangeable with others in the same market, leading to competition primarily on price.
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