The Peripheral Route to Persuasion Is Said to Occur When

question 128

Multiple Choice

The peripheral route to persuasion is said to occur when people are persuaded because:

• A)they are influenced by non-message factors such as communicator attractiveness.
• B)they have thought carefully about a message.
• C)they find a message to be logically sound and compelling.
• D)a message evokes a moderate amount of fear and is moderately discrepant.

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Definitions:

Current Ratio

A financial metric indicating a firm's capability to settle short-term debts, determined by dividing its current assets by its current liabilities.

Balance Sheet

A financial statement that summarizes a company's assets, liabilities, and shareholders' equity at a specific point in time, providing a basis for computing rates of return and evaluating its capital structure.

Sales On Account

Transactions where goods or services are sold with payment to be received at a later date, often documented through invoices.

Cost Of Goods Sold

Direct expenditures linked to the making of products that a company offers for sale.