DrJackson Is Creating a Study to Evaluate the Usefulness of a New

question 205

Multiple Choice

Dr.Jackson is creating a study to evaluate the usefulness of a new therapy treatment for borderline personality disorder.She personally trains all of the therapists that will be used in her study and creates a detailed treatment manual that gives specific instructions regarding how all therapists are supposed to address various issues.She compares the outcomes of her new therapy to both a no-treatment control group and to a group that receives an alternate therapy that has been shown to be minimally helpful.According to Seligman,this study is best classified as attempting to determine the ____________ of the new treatment.

• A)appropriateness
• B)potency
• C)efficacy
• D)efficiency

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Definitions:

Market Development

A growth strategy where a company seeks to increase sales by promoting its existing products in new markets or to new segments.

Marketing Strategy

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Current Products

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