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Seligman's "Consumer Reports" survey regarding the utility of psychotherapy was criticized on the grounds that:
Decision Rules
Guidelines or criteria used by consumers or individuals in making choices among various alternatives.
Ethnocentrism
The belief in the superiority of one's own ethnic group or culture, often leading to judgment of other cultures solely by the values and standards of one's own culture.
Simple Additive Rule
A decision-making process where each option is evaluated and scored on several criteria, and the scores are simply added up to make a decision.
Attribute Preference Rule
A decision-making heuristic where consumers select products or services based on a subset of relevant features that they prefer.
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