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Bagels RUS Is Expanding into a High-Growth Suburban Area

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Bagels RUS is expanding into a high-growth suburban area.To promote business and lure customers from the competing Wer Bagel store, they are considering offering a free dozen bagels to the first 50 customers or radio advertisement.The payoff for Bagels RUS is given in the table below.What is Bagels RUS' (X) best strategy? Bagels RUS is expanding into a high-growth suburban area.To promote business and lure customers from the competing Wer Bagel store, they are considering offering a free dozen bagels to the first 50 customers or radio advertisement.The payoff for Bagels RUS is given in the table below.What is Bagels RUS' (X) best strategy?   A) X<sub>1</sub> B) X<sub>2</sub> C) Y<sub>1</sub> D) Y<sub>2</sub>


Definitions:

Buying

The process of acquiring goods or services, typically for business operations or personal use.

Employee Morale

The overall satisfaction, outlook, and feelings of well-being that an employee experiences at their workplace.

By-products

Secondary products that are produced incidentally in the process of manufacturing the main product, often with economic value and varying applications.

Net Realisable Value

The estimated selling price of goods, minus the costs of their sale or disposal.

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