The student chapter of APICS and the student chapter of the HR Society both plan to hold their election of officers on the same night at the end of the semester.They have three ways to get the word out and are limited to only one channel each by the administration of Luddite University.The value of each decision is shown in the table.Which method should each group use and what is the value of this game?
Definitions:
Marketing Benefits
The advantages that businesses gain from effective marketing practices, such as increased market share, enhanced brand image, and greater customer engagement.
Society
A group of individuals living together in a more or less ordered community with shared laws, traditions, and values.
Competition
The rivalry between businesses or individuals for customers, market share, or achievement within an industry, sport, or another domain.
Utility
The total satisfaction or benefit derived from consuming a product or service.
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