A cable company must provide service for 7 houses in a particular neighborhood.They would like to wire the neighborhood in a way to minimize the wiring costs (or distance) .What is the minimal length of the network required to span the entire neighborhood? 
Definitions:
Information Search
The process consumers engage in to gather information about products or services to make an informed purchase decision.
Alternative Evaluation
The process by which consumers compare different products or brands against each other to make an informed purchasing decision.
B2B Process
A set of procedures or steps undertaken in commercial transactions between businesses, as opposed to transactions involving individual consumers.
Modified Rebuy Situation
A modified rebuy situation occurs in business purchasing when the buyer has previous experience with the vendor but is considering some changes regarding product specifications, suppliers, or price.
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