Cedar Point amusement park management is preparing the park's annual promotional plan for the coming season.Several advertising alternatives exist: newspaper, television, radio, and displays at recreational shows.The information below shows the characteristics associated with each of the advertising alternatives, as well as the maximum number of placements available in each medium.Given an advertising budget of $250,000, how many placements should be made in each medium to maximize total audience exposure? Formulate this as a linear programming problem.
Definitions:
Free Cash Flow
Free cash flow is the amount of cash a company generates after accounting for cash outflows to support operations and maintain its capital assets.
Common Stock
A type of equity ownership in a corporation, with voting rights and potential for dividends.
Statement Of Cash Flows
A financial statement that provides aggregate data regarding all cash inflows and outflows a company receives.
Fixed Assets
Fixed Assets are long-term tangible assets that a company uses in its operations and which are not expected to be consumed or converted into cash within a year.
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