In Formulating the Media Selection Linear Programming Model, We Are

question 64

True/False

In formulating the media selection linear programming model, we are unable to take into account the effectiveness of a particular presentation (e.g., the fact that only 5 percent of the people exposed to a radio ad will respond as desired).

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Definitions:

Gustav Fechner

A German philosopher, physicist, and experimental psychologist who founded psychophysics, quantitatively measuring the relation between physical stimuli and the sensations and perceptions they affect.

Awareness

The knowledge or perception of a situation or fact.

Subliminal Priming

The use of stimuli below the threshold of conscious perception to influence thoughts or actions.

Stimuli

External agents or occurrences that cause a reaction or response in an organism or any of its parts.