Rose Arena Is the Production Manager for a Manufacturing Firm

question 31

Multiple Choice

Rose Arena is the production manager for a manufacturing firm that produces buggy whips and other items.The annual demand for a particular buggy whip is 1,600 units.The holding cost is $2 per unit per year.The cost of setting up the production line is $25.There are 200 working days per year.Rose decided to produce 200 units each time she started production of the buggy whips.If it took her 4 days to produce the 200 units, what was her production rate?

• A)80 units/day
• B)60 units/day
• C)50 units/day
• D)100 units/day

Understand the psychological variables influencing buying behavior.

Recognize the importance of attitudes towards buying behavior.

Grasp the sources and methods for collecting primary market data.

Understand the elements of the marketing mix and their relationships.

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Definitions:

Unconditioned Response

An automatic, natural reaction to a stimulus that does not require any learning process to occur.

Salivation

The secretion of saliva, often stimulated by the sight, smell, or taste of food.

Conditioned Stimulus

A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, eventually comes to trigger a conditioned response.

Classical Conditioning

A learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus.