Examlex
The number of dummy variables must equal 1 less than the number of categories of the qualitative variable.
Promotion
Activities designed to increase the visibility, sales, or acceptance of a product or service.
Creative Work
Original content or ideas produced through imaginative skill, which can be in the form of art, literature, music, etc.
Contractual Agreement
A legally binding arrangement between two or more parties, typically documented in a formal contract, which outlines the terms and conditions of their relationship or deal.
In-House Agency
Consists of the company’s own advertising staff, who may provide full services or a limited range of services.
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