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List the five major decision criteria used when making decisions under uncertainty.
Primacy Effect
The tendency to recall the first items in a sequence more readily than the middle items.
Overall Impression
The sum of thoughts, feelings, or attitudes someone forms about an entity (person, place, or thing) based on comprehensive or general observation.
Self-Serving Bias
The tendency to attribute one’s successes to dispositional causes and one’s failures to situational causes.
Dispositional Attribution
Attributing a behavior to some internal cause, such as a personal trait, motive, or attitude; an internal attribution.
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