A Dry Cleaning Business Offers a Pick-Up and Delivery Service

question 11

Multiple Choice

A dry cleaning business offers a pick-up and delivery service for a 10 percent surcharge.Management believes 60 percent of the existing customers will take advantage of this service.They are also considering offering customers the option of opening an account and receiving monthly bills.They believe 60 percent of customers (regardless of whether or not they use the pick-up service) will use the account service.If the two services are introduced to the market, what is the probability that a customer uses only one of these services?

• A)0.40
• B)0.60
• C)0.48
• D)0.24

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Definitions:

BBQ Restaurant

A dining establishment specializing in barbecue-style cuisine, known for grilling or smoking meats.

Sports Bar

A type of establishment that combines a bar with a sports theme, typically broadcasting sporting events for patrons.

Market Demand

The total volume that would be bought by a defined customer group in a defined geographical area during a defined time period in a marketing environment under a defined marketing program.

Competitor Pricing

The practice of setting prices based on the prices of similar products or services offered by competitors in the market.