Disco Fever Is Randomly Found in One Half of One

question 80

Multiple Choice

Disco Fever is randomly found in one half of one percent of the general population.Testing a swatch of clothing for the presence of polyester is 99% effective in detecting the presence of this disease.The test also yields a false-positive in 4% of the cases where the disease is not present.What is the probability that the disease is not present in any particular person?

• A)0.990
• B)0.960
• C)0.995
• D)0.950

---

Definitions:

Frequency in Advertising

The number of times an advertisement is presented to the target audience over a specific period.

IMC Campaign

Integrated Marketing Communications campaign, a strategic approach that seeks to unify and coordinate all marketing communication tools, channels, and sources into a seamless program that maximizes the impact on consumers at a minimal cost.

GRPs

Gross Rating Points, a measure in advertising that represents the percentage of the target audience reached multiplied by the frequency of exposure.

Reach

In marketing, the total number of individuals exposed to a particular advertisement or campaign over a specific period of time.