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The Constraint X1 - X2 = 0 with 0 -1

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The constraint X1 - X2 = 0 with 0 -1 integer programming allows for either both X1 and X2 to be selected to be a part of the optimal solution, or for neither to be selected.


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Undifferentiated Targeting

A marketing strategy that views the market as one big segment and thus uses a single marketing approach for all customers, ignoring individual segments.

Lifestyle Marketing

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