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Entrepreneurs are found e.g., research and development, engineering, and marketing.
Motivating
The process of stimulating someone to act in a way that achieves a desired outcome.
Dual Attitudes
Different evaluations of the same attitude object held by the same person (perhaps one deliberate, the other automatic).
Automatic Attitudes
Quick, reflexive responses that reflect immediate evaluative judgments, not requiring conscious effort or awareness.
Deliberate Attitudes
Perspectives or opinions that are consciously formed, reflecting explicit beliefs and values.
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