Bell Tower Productions Produces Educational Videos for Use in Private

question 17

Multiple Choice

Bell Tower Productions produces educational videos for use in private religious-based elementary schools. This generates approximately 80 percent of Bell Tower's revenues. As a side line, the company also produces videos for use by churches for Sunday school classes and church summer camps. Bell Tower is using the ____ diversification multiproduct strategy.

• A) single business
• B) dominant business
• C) related-diversification
• D) unrelated-diversification

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Definitions:

Employer

An individual or entity that hires and pays people to perform specific jobs or services.

Independent Contractor

A person who is hired to perform a task for another but who is not the other’s employee.

Employee

An individual who works for an employer and is entitled to receive compensation in exchange for their labor or services.

Independent Contractor

An individual who provides services to another entity under terms specified in a contract or within a verbal agreement, unlike an employee who works regularly for a single employer.