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A Generic Business Strategy Is One That Can Be Used

question 13

True/False

A generic business strategy is one that can be used in all industries and by all types of firms.


Definitions:

Touchpoints

Refers to the various points of interaction between a brand and its customers, across different channels and moments in the customer journey.

Normative Stakeholder

An entity or individual that affects or is affected by an organization's actions, based on normative (ethical or moral) standards and expectations.

Functional Stakeholder

An individual or group that has an interest in a company's operations, products, or services due to their functional role or needs.

Functional Stakeholder

An individual or group that has a specific, practical interest or role in a project or business.

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