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When companies are performing poorly, they are more likely to select a new CEO from within the firm, so that employees are already familiar with and comfortable with the new CEO's personality and leadership style.
Maximizing Profits
The process of adjusting production and sales strategies to generate the highest possible profit from business activities.
Economic Profit
The gap measured between comprehensive earnings and widespread costs, including both evident and implicit fees.
Fixed Costs
Costs that do not change with the level of output produced by a firm, such as rent, salaries, and insurance.
Monopolistically Competitive
A market structure characterized by many firms selling products that are similar but not identical.
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