When a Firm Creates Value for Customers by Performing Activities

question 38

Multiple Choice

When a firm creates value for customers by performing activities that its competitors can't perform, the firm is said to possess

• A) a good reputation
• B) positive return for shareholders
• C) a competitive advantage
• D) intangible values

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Definitions:

Audience Profile

A detailed description of the characteristics, preferences, and behaviors of a specific group of people targeted by a communication strategy.

Probable Reaction

The likely response or behavior that can be anticipated in a given situation.

Audience Members

Individuals who are part of the audience, especially in a live event or as viewers or listeners of a broadcast or performance.

Three-step Writing Process

A methodology consisting of planning, writing, and completing to enhance the clarity, impact, and efficiency of written communication.