PetsMedCom Uses the Internet and Telemarketing to Sell Its Products

question 50

Multiple Choice

PetsMed.com uses the Internet and telemarketing to sell its products to customers. This set of actions taken by PetMed.com after it selected its strategy is known as

• A) strategic leadership
• B) indirect marketing
• C) global expansion
• D) strategy implementation

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Definitions:

Pollute

To contaminate the natural environment with harmful or poisonous substances, adversely affecting air, water, soil, and ecosystems.

Constant-Sum Game

A situation in game theory where the total gains and losses among participants are distributed equally, so that the sum of benefits and losses is constant.

Dominant Strategies

In game theory, these are strategies that result in the best outcome for a player, no matter what the other players do.

Pure Strategy

Strategy in which a player makes a specific choice or takes a specific action.