PetsMedCom Uses the Internet and Telemarketing to Sell Its Products

question 50

Multiple Choice

PetsMed.com uses the Internet and telemarketing to sell its products to customers. This set of actions taken by PetMed.com after it selected its strategy is known as

• A) strategic leadership
• B) indirect marketing
• C) global expansion
• D) strategy implementation

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Definitions:

Derivative Security

A financial instrument whose value is based on the value of another asset.

Economic Exposure

Long-term financial risk arising from permanent changes in prices or other economic fundamentals.

Cross-Hedging

Hedging an asset with contracts written on a closely related, but not identical, asset.

Basis Risk

Risk that futures prices will not move directly with the cash price hedged.