According to Table 1

question 27

Multiple Choice

According to Table 1.2 in the text, McDonald's vision is "to give each customer, every time, an experience that sets new standards in value, service, friendliness, and quality." Given this vision, which of the following might be considered to be part of McDonald's DNA?

• A) information about customer preferences for various menu items
• B) employee training that focuses on friendliness and customer service
• C) pricing policies that offer customers exceptional value for their money
• D) All of these

---

Definitions:

Budget Line

A graphical representation of all possible combinations of two goods that can be purchased with a given income and prices, illustrating consumer choice.

Money Income

The total amount of monetary earnings or receipts over a specified period, not considering the effects of inflation.

Prices

The amounts of money expected, required, or given in payment for something, reflecting the value assigned to goods or services.

Consumer Purchases

The total amount of goods and services bought by individuals and households in a specific period.