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When Asked to Recall the Date of John Kennedy's Assassination

question 201

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When asked to recall the date of John Kennedy's assassination, Peter draws a blank; however, when asked whether it was October 24,1962, November 22, 1963, or February 1, 1965, he correctly answers with the second of the choices. This example most clearly demonstrates the value of ________.


Definitions:

Behavioral Economics

A field of economics that studies how psychological, cognitive, emotional, cultural, and social factors affect economic decisions of individuals and institutions.

Loss Aversion

A cognitive bias where individuals fear losses more than they value equivalent gains.

Company Retirement

Often related to the benefits or pension schemes planned for employees after they retire from a company, differing from mandatory retirement policies.

Savings Programs

Financial plans or accounts that encourage saving by offering interest or other benefits.

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