In a Recent Study of the Effects of Subliminal Perception

question 51

Multiple Choice

In a recent study of the effects of subliminal perception, when volunteers were given a tape labeled "Improve Memory" that really contained a subliminal message intended to boost self-esteem, ________ of them reported improvements in memory.

• A) about-half
• B) about two-thirds
• C) about one-third
• D) none

Distinguish between different promotional elements such as personal selling, advertising, public relations, and direct marketing.

Assess the strengths and weaknesses associated with sales promotions and direct marketing.

Understand how promotions can be customized to match the specific needs of target markets.

Recognize the role of indirect promotional elements such as publicity in enhancing product or service awareness.