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George worries about keeping his house secure while he is away. In fact, he worries so much that he's never sure whether he has locked his doors and windows so he has to go back and thoroughly check them or he is overwhelmed with anxiety. In addition, George is not satisfied checking the doors and windows just once. At last count, George had to complete his ritual check of the doors and windows exactly 37 times in a row to avoid a panic attack when he drives away. George's behavior is typical of a(n) ________.
American Marketing Association
A professional association for individuals and organizations involved in the practice, teaching, and study of marketing worldwide.
Sellers' Goods
Products or commodities that are put on the market for sale by individuals or businesses.
Glocalization Strategy
A strategy that blends global integration with local responsiveness, adapting services or products to accommodate local tastes while maintaining a global brand.
Regional Tastes
Preferences and inclinations specific to people in a particular geographic area.
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