Credibility of the Source Is Most Important to Attitude Change

question 80

Multiple Choice

Credibility of the source is most important to attitude change when we ________.

• A) are about to buy the product being discussed
• B) have some interest in the message
• C) have already bought the product being discussed
• D) are not interested in the message itself

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Definitions:

Fully Functioning Person

A concept introduced by Carl Rogers referring to an individual who lives in congruence with their emotions and experiences, exhibiting openness to experience, existential living, and trust in themselves.

Unconditional Positive Regard

A concept in humanistic psychology representing total and unconditional acceptance of a person regardless of their behavior.

Rogers

Carl Rogers was an influential American psychologist who founded the client-centered therapy approach, emphasizing empathy and unconditional positive regard in psychotherapy.

OCEAN

An acronym for the Big Five personality traits model, which includes Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism.