In Cases Where We Have Some Interest in the Message

question 2

Multiple Choice

In cases where we have some interest in the message, the ________ plays the most important role in determining whether we change our attitudes.

• A) message itself
• B) credibility of the source
• C) context in which the message is delivered
• D) medium of the communication

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Definitions:

Studying media

The academic field focused on analyzing, critiquing, and understanding various forms of media, including their content, history, and impact on society.

Historical development

The process of change and growth over time within societies, institutions, or technologies, highlighting the causes and effects of different events or trends.

Mass media

Various forms of communication technologies, such as television, radio, newspapers, and the internet, that reach a large audience simultaneously and have significant influence on societal norms and public opinion.

Audience influence

The impact that viewers, readers, or listeners have on the content, production, and dissemination of media.