The Most Critical Factor in Changing Attitudes Is the ________

question 65

Multiple Choice

The most critical factor in changing attitudes is the ________.

• A) medium of the communication
• B) audience's characteristics
• C) message itself
• D) source of the message

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Definitions:

Null Hypotheses

A hypothesis that assumes no significant difference or effect exists between groups or variables being examined.

Factorial ANOVA

A statistical test used to evaluate the effects of two or more categorical independent variables on a single continuous dependent variable.

Weight Loss

The reduction of total body mass due to efforts such as diet, exercise, or surgery.